40 impressive digital skills for your CV [Get hired] (2024)

Contents

Technology Skills

Having basic technology skills is important for almost any modern job. Here are the top technology skills you’ll want to highlight in your CV:

• Web – e.g. “Carried out correspondence with customers and clients using our online website and instant messaging service.”
• Email– e.g. “Composed and sent all emails responding to customer enquiries, press inquiries and PR enquiries.”
• Social media – e.g. “Produced long-term strategies for our social media content, working across all major platforms including Twitter, YouTube and Facebook.”
• Databases – e.g. “Managed database administration and troubleshooting, working to optimise our SQL and performance tuning.”
• Microsoft Office – e.g. “Managed office Rota, weekly work schedules and presentations using Microsoft PowerPoint and Microsoft Excel.”
• Point of sale software – e.g. “Helped streamline our point-of-sale software for an optimised customer experience.”
• Adobe software – e.g. “Created restaurant menus, flyers, promotional images, Instagram images and all company branding using Adobe Photoshop and InDesign.”
• Google software – e.g. “Conducted a freelance team of 8 writers, organising content and work schedules using Google docs and Google sheets.”
• Typing – e.g. “Carried out all administrative duties, took phone calls and recorded all company minutes, averaging a typing rate of 50 words per minute.”
• Data handling – e.g. “Analysed customer buying trends using Google analytics and our on-site customer tracking, using the date to optimise our PPC advertising strategy.”

Web design skills

With almost all business conducted online, having web design skills is a major plus for any CV. Here’s how to include web design skills on your CV:

• WordPress – e.g. “Created WordPress website from scratch to replace earlier model, optimised the site for SEO purposes and achieved an enhanced user experience shown from early data.”
• JavaScript– e.g. “Worked in a freelance capacity as a JavaScript consultant for 3 years, working with high-profile clients and local businesses.”
• Copywriting – e.g. “Re-wrote all company landing pages, product descriptions and category descriptions, increasing our customer conversion rate from 11% to 27%.”
• HTML – e.g. “Helped team of software engineers translate all necessary HTML before moving to cross-platform system.”
• CMS – e.g. “Overhauled our company’s CMS system, optimising office workflow, increasing communications between management and staff and minimising unnecessary time loss.”
• Self-motivation – e.g. “Managed an average number of 16 unique clients per month, delivering all specs before deadline with no extra changes needing to be made.”
• CSS – e.g. “Proficient in cross-platform testing, W3C Standards, coding and development.”
• Cybersecurity – e.g. “Performed risk analysis and Python scripting, with a focus on vulnerability assessments and network intrusion detection.”
• Attention to detail – e.g. “Re-designed [X] company website from top to bottom and re-branded visually, resulting in a more user-friendly experience and higher retention of customers.”
• Visual design – e.g. “Created custom theme for company website, integrating company branding into a user-friendly affiliate marketing system via HTML.”

Digital marketing skills

Digital marketing is the process of identifying and attracting customers online. Here are some of the top digital marketing skills to include on your CV:

• SEO – e.g. “Performed keyword research, created content briefs for writing team and tracked SEO optimization using SEMrush and Google analytics.”
• Social media advertising– e.g. “Developed our social media strategy, working with the communications team to increase unique impressions.”
• PPC (pay per click) – e.g. “Switched from organic marketing to PPC advertising, resulting in increased revenue of 310%.”
• Storytelling – e.g. “Created our advertising campaign for our new skincare product, using influencer marketing rather than a traditional campaign.”
• Marketing funnels– e.g. “Overhauled our AIDA strategy by focusing on customer retention, creating loyalty schemes for returning customers.”
• SEM (Search engine marketing) – e.g. “Optimised our SEM strategy via paid advertising, resulting in 522% increase in unique monthly visitors.”
• Sales – e.g. “Increased unique sales after overhauling our SEO and Sem strategy and including PPC in our advertising budget.”
• Campaign planning – e.g. “Organised our new make-up item to launch the week of black Friday, resulting in an 800% increase of estimated sales.”
• Copywriting – e.g. “Wrote SEO-optimised blog posts, landing pages and FAQs pages, increasing organic traffic and reducing company dependence on paid SEM advertising.”
• Branding – e.g. “Using Adobe Photoshop and InDesign to create company branding for our website, social media channels and all paper merchandise.”

Graphic design and video

If you’re skilled in graphic design and video, here are some of the top design and video skills you’ll want to include on your CV:

• Adobe creative studio – e.g. “3+ years using Adobe creative studio to create posters and leaflets for local businesses. Portfolio available upon request.”
• UX/UI– e.g. “Increased website user-friendliness through UX optimisation, resulting in a seamless experience for customers and higher click-through rate.”
• Final cut pro – e.g. “Used Final cut pro to create 2 ten-minute video campaigns for client in the education sector.”
• Typography – e.g. “Created fonts for wedding invitations, menus, point-of-sale systems and branding for local businesses in Illustrator.”
• Photography – e.g. “4+ years’ experience using a Nikon Z6 II to photograph wildlife, weddings and various natural landscapes, portfolio available upon request.”
• Visual communication – e.g. “Worked as senior visual merchandiser on the ground floor of the department store, changing the front window display to reflect seasonal trends and promotions.”
• Colour Theory – e.g. “Re-designed and re-coloured local school’s website to increase online enrolment and encourage parent-teacher communication.”
• Video editing – e.g. “Worked on the visual editing team to edit and produce three hour-long episodes of BBC documentary on UK voting behaviour.”
• Prototyping – e.g. “Created sketches, 3D diagrams and prototypes for all item packaging and designs.”
• Wireframing– e.g. “Helped create wireframe structures and assisted marketing team in prioritising content according to predicted behaviours.”