Find Courses & Onsite Training (2024)

Learn about the intricacies of social media marketing and the various roles within the field, including SEO and SEM managers, paid and organic advertising directors, and content creators. Discover the growing demand for social media professionals in Miami and the lucrative salaries they can earn.

Key Insights

• Social media marketing encompasses numerous roles including SEO and SEM managers, paid and organic advertising directors, and content creators. These roles require a keen understanding of analytics, engagement strategies, and content creation.
• Social media managers need excellent writing skills, active listening abilities, and a creative and curious nature. They must be able to translate metrics into actionable insights and communicate effectively with large audiences.
• Miami offers a vibrant social media marketing scene with a multitude of events, trends, and opportunities that can inform and inspire social media campaigns.
• Salaries for social media professionals in Miami are quite attractive, with digital marketers earning around $50,000 per year and social media strategists earning an average of $62,000 annually.
• Noble Desktop offers in-person and virtual social media marketing classes, including bootcamps and platform-specific training like Instagram and LinkedIn social media classes.
• For businesses, Noble Desktop provides onsite or virtual corporate social media marketing training, helping upskill employees to understand the business side of social media.

Learn more below

Most people are familiar with social media, especially the more prominent channels like Facebook, Twitter, Instagram, and LinkedIn. On most social media platforms, signing up for an account is free. This leaves many people wondering, “How do you make money on social media?” A first impulse may be to put a product or service on a page and hope for the best. However, those rudimentary actions are far from enough to see a social platform gain attention and revenue. Accumulating followers, gaining influencers’ attention, and being enticing enough to turn viewers into customers requires the art of social media marketing.

Social media marketing is the overarching term for many niche roles, all critically interdependent. Specific areas within social media marketing include SEO and SEM managers, paid and organic advertising directors, and content creators. Each job function is a delicate balance of knowing what to look for, what messages to send, ensuring that posts by followers are acknowledged, and ensuring an advanced ability to monitor and analyze the metrics.

When it comes to social media marketing, these actions are just the tip of the iceberg. There are methods of constructing and placing advertisem*nts and sponsored spots on social media pages, made much more effective with a dedicated and savvy social media marketing manager. This role requires experience with linking data from algorithms to advertisem*nts, when to post it, how long it should be up for, and other critical factors. There are even ways to form partnerships, or affiliates, that build up the likelihood of online sales and directing traffic to a website.

There are many tools, tricks, and analytics to learn to be effective at social media marketing. Social media managers must work closely with the entire sales and marketing departments and a multitude of other stakeholders to integrate their strategy with the company’s broader digital strategy.

Social Media Marketing Careers in Miami

Social media has become arguably the best way to sell business-to-consumer (B2C) products and services, and a career in social media management will provide a solid grounding as platforms grow at a blistering rate. People love their social feeds and consume social media on every type of device. While they scroll through their feeds, they are exposed to a plethora of different advertisem*nts. Figuring out how to stand out from the crowd and “interrupt'' the scroller to get their attention is an ever-evolving challenge. Good social media marketers can analyze data, listen to their audience to know what and when to post, and present a unique advertisem*nt at the perfect time for their followers and future customers.

Social media pros need excellent writing skills, above-average active listening abilities, and a creative and curious nature. They must be adept at translating incoming metrics into understandable psychological insights to make their efforts actionable. Above all else, the highest level of clear communication across a vast audience is absolutely essential.

Although most social media management roles are based in one geographic location, their efforts are global. Being in Miami is advantageous since the city is at the forefront of cutting-edge trends that can inform social media campaigns. Miami always has a multitude of events, world-famous restaurants and bars, and, of course, the beach to enjoy.

Pay is good for those in social media management, especially considering there is no state income tax in Florida. For digital marketers, the average salary hovers around $50,000 annually. Social media strategists earn an average of $62,000 per year.

In-Person Social Media Marketing Classes in Miami

The digital world constantly evolves, so taking in-person social media marketing classes in Miami is a smart way to stay on top of the latest best practices. Ledet Training provides in-person social media marketing classes in Miami.

Ledet offers Social Media with Facebook and Twitter. During this fast-paced, one-day workshop, students dive deep into understanding online marketing, keeping business and personal accounts separated, creating a marketing funnel strategy, and the nuances of a strong Twitter presence. The class also teaches students how paid and organic reach works and ways of deciphering metrics on both platforms.

Virtual Social Media Marketing Classes

Virtual social media marketing classes from Noble Desktop, the creator of this tool, offer the convenience of letting students choose the location of their live online courses. These online remote classes allow students to ask questions and have them answered in real-time, and students can even share their computer screen with the instructor if they need help or feedback on an assignment.

Miami residents who want to build comprehensive social media skills quickly can do so in Noble Desktop bootcamps. These courses are designed to be fast-paced and immersive, and students will be able to apply what they’ve learned immediately to job-related skills upon completion. Added benefits of bootcamps and classes include being taught the most up-to-date information in the ever-changing digital marketing field.

The Social Media Marketing Bootcamp from Noble Desktop covers the best strategies for effective social media marketing on three of the biggest social media channels: Instagram, Facebook, and LinkedIn. Students determine the right social media platform for their goals, develop successful social media marketing strategies, create content that increases engagement, drive sales, and learn how to gain more followers, expanding potential reach.

Noble’s Digital Marketing Bootcamp provides an overview of essential digital marketing tools and skills, including strategy, SEO, Google Analytics, Google Ads, and social media marketing. Students also learn about tracking and evaluating performance, as well as prescribing change or improvement.

Platform-specific training is offered in Noble’s class. This course introduces the power of social media and will help students develop a social media strategy for Instagram and LinkedIn. In this class, students learn how to build, target, and convert leads through paid and unpaid organic marketing techniques.

One of the leaders of social media is Facebook. Taking a Facebook Marketing course is instrumental in learning how the channel works for business. Students learn about Facebook algorithms, setting up business pages, and strategies for leveraging Facebook groups. Facebook Ads, Facebook Pixel, conversion tracking, audience targeting, ad creation, and optimization techniques are also covered.

For more live online options in social media marketing coursework, look at NYIM Training’s social media marketing classes and social media marketing classes from Career Centers.

Corporate & Onsite Social Media Marketing Classes

There is a good chance that many of your employees already know something about some social media channels—but that is likely from their personal use. Everyone in your workforce will benefit when you provide them with the business side of social media through onsite or virtual corporate social media marketing training. Noble Desktop can send an expert instructor to your location for in-person training, or a live virtual session can be arranged over Zoom.

If employees prefer to take a social media marketing class that fits their schedules, vouchers can be obtained for open enrollment courses. There are discounts available for the purchase of multiple vouchers. Contact Noble Desktop for more information on social media marketing options for businesses in Miami.