Find Courses & Onsite Training (2024)

Are you interested in a career in social media marketing in Los Angeles? In this competitive field, gaining professional knowledge through a social media marketing course could give you an edge, and open doors to various careers ranging in pay from about $58,000 to $71,000 per year.

Key Insights

• Los Angeles has over 244,000 businesses, many of which require social media marketing for online presence and customer engagement.
• Social media marketing jobs in Los Angeles span a variety of sectors, and commonly include roles such as social media strategist, digital marketer, and digital strategist.
• Salaries for social media marketing roles in Los Angeles can range from $58,000 to $71,000 per year, depending on the position and experience level.
• There are several institutions in Los Angeles offering in-person social media marketing classes, such as General Assembly, Ledet Training, headTrix, Inc, AcademyX, and Sonic Training.
• Noble Desktop offers virtual social media marketing classes and certificates, providing flexible learning options for individuals and corporate training for businesses looking to strengthen their social media presence.
• Other online training options include Career Centers and NYIM Training, offering live online social media marketing courses.

Learn more below

According to LAcounty.gov, there are more than 244,000 businesses in Los Angeles and has more minority- and women-owned businesses than any other in the nation. These companies can’t survive in today’s tech-driven market without an online presence. Social media marketing is the type of digital marketing that uses social media platforms to promote a business.

The ways that a business uses social media depends on the kind of customers they want to attract. Popular websites on which companies advertise and engage with their customers include Facebook, Twitter, Instagram, and LinkedIn. Taking a social media marketing course can give you a competitive edge in LA’s growing job market. You can learn to use analytics to track social media interactions, educate companies about how to exploit social media platforms and work with marketing teams to help establish a company identity.

Social Media Marketing Careers in Los Angeles

In Los Angeles, social media marketers are employed everywhere—in the entertainment, technology, and tourism spaces. Larger companies might rely on multiple employees to do their digital marketing and maintain different social media channels, while smaller startups may have only one person running their accounts. Learning social media marketing is a fantastic way to dive into digital marketing, especially if you already have experience on a particular platform.

Social media marketing careers utilize social media platforms to connect with a target audience and aim to build brand awareness and loyalty, increase sales, convert leads, and drive website traffic. Almost any social media marketing job will require knowledge of digital marketing strategy and the most popular platforms. Common positions for people with social marketing skills include social media strategist, digital marketer, or digital strategist. These jobs range in pay from about $58,000 to $71,000 per year in Los Angeles.

In-Person Social Media Marketing Classes in Los Angeles

Social media marketing classes can be taken in-person or online. In-person classes are a good choice for learners who benefit from the structure of a live class with the added benefit of a live instructor that can answer questions as they come up. There are several schools in and around LA that offer in-person social media marketing classes.

General Assembly, Ledet Training, headTrix, Inc, AcademyX, and Sonic Training social media marketing classes of varying lengths. General Assembly offers a 2-day Social Media Bootcamp designed for individuals interested in using social media strategically to build a brand. Students work on social media strategy and content and discover how to measure the success of a social media campaign in this hands-on bootcamp.

Ledet Training, located in El Segundo, offers a 1-day course called Social Media Marketing with Facebook and Twitter in which students learn online marketing basics, how to separate business and personal accounts, and how to put together a marketing funnel. They also build skills in optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, running analytics, and managing workflow.

Certstaffix Training has a slightly different format. While classes are offered at their LA locations, the class is led by a remote instructor who is not in the same room as the class participants. However, students have the benefit of using the school’s computer lab. Classes offered include Facebook Advertising, Instagram For Business, LinkedIn For Business, Twitter for Business, and YouTube For Business.

Virtual Social Media Marketing Classes

Virtual social media marketing classes are a great alternative for those who would like the flexibility of learning from home. Live online classes are similar to in-person classes in that they are interactive, hands-on, instructor-led classes that take place in real-time. The instructor can answer questions as they come up, share their screen, and even, with permission, access participants’ screens. Participants have the added benefit of taking the class from anywhere that has a reliable internet connection.

There are virtual social media marketing courses available through Noble Desktop, the maker of this tool. Noble Desktop’s Social Media Marketing Certificate combines these classes into a 30-hour experience covering paid and organic marketing techniques on Facebook, YouTube, Twitter, TikTok, LinkedIn, and other platforms. If you’re interested in learning social media marketing as a path to a career in digital marketing, check out the 78-hour Digital Marketing Certificate. The Facebook Marketing class covers everything from setting up a business page to how to target audiences, track conversions, and run successful ad campaigns. Another option is Instagram Marketing.

See also live online social media marketing courses from Career Centers and live online social media marketing courses from NYIM Training.

Corporate & Onsite Social Media Marketing Classes

For businesses and organizations, Noble Desktop offers corporate onsite and online training in social media marketing. Expert-led training can be a huge asset to companies that want to establish a stronger social media presence. Noble offers both onsite and virtual training options that are led by experienced instructors who are ready to adapt their lesson plans to your needs. Noble offers in-person training at your company’s office and remote training held live online with a teleconferencing platform like Zoom.

Alternatively, Noble Desktop offers companies the option to purchase vouchers for scheduled open-enrollment group social media marketing classes. Discounts are available if you purchase multiple vouchers. If you’re interested in offering social media marketing classes at your company, contact Noble Desktop for more information at hello@nobledesktop.com.

Best Social Media Marketing Classes in Los Angeles

Noble Desktop: Social Media Marketing Certificate

Students keen on mastering the intricacies of digital marketing via social media channels may find Noble Desktop's Social Media Marketing Certificate program highly beneficial. The program equips students with essential tools and knowledge for effectively managing and orchestrating a brand's social media presence across various platforms. Students are trained to develop campaigns that leverage the unique characteristics of each platform, such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter. The educational experience is enhanced by live instructors who possess substantial expertise in the digital marketing sphere. These instructors are available for online and in-person classes, ensuring students receive real-time guidance throughout their educational journey. Furthermore, the program has a focus on career development, offering personalized career consultations and facilitating the creation of social media marketing portfolios for students as they approach the conclusion of the program.

The overarching aim of the program is to teach students how to craft social media marketing campaigns that align with a brand's core messaging and target audience. Detailed instruction is offered on adapting these marketing strategies to fit different social media platforms, each with specialized features and engagement metrics. For instance, students will learn the nuances of engaging with communities and collaborating with content creators to foster brand loyalty. Training extends to platform-specific functionalities such as Facebook's marketplace and business pages. Beyond traditional social media channels, the curriculum delves into the rising impact of streaming services and live content, offering insights into how these elements can be effectively integrated into a brand's digital marketing strategy.

Noble Desktop: Digital Marketing Certificate

Noble Desktop's Digital Marketing Certificate program offers an inclusive educational experience that can be accessed either from their Manhattan campus or via a live online classroom. In either setting, students are mentored by seasoned instructors proficient in a variety of digital marketing disciplines, which allows for interactive learning and individualized feedback. Real-time instruction ensures that students can engage deeply with the coursework, pose questions, and benefit from a wealth of support resources. In addition to mastering key digital marketing areas such as online data analysis, social media marketing, and digital campaign creation, the program offers career mentorship. Students also receive dedicated time to compile a digital marketing portfolio and can retake the program within a year at no additional cost, offering flexibility that accommodates different learning paces and life circ*mstances.

Designed with a career-focused approach, the program incorporates hands-on projects to prepare students for real-world challenges in digital advertising and marketing. The curriculum educates students on creating SEO-optimized content and guides them through the use of analytics tools like Google Analytics and SemRush for evaluating webpage performance. Students are taught how to harness the potential of paid advertising and search features to broaden their digital footprint. The program also delves into the development of email marketing campaigns designed to engage and retain customer bases. Additionally, there is a comprehensive section on social media marketing across various platforms, enabling students to create a diverse array of sample advertisem*nts and campaigns to include in their portfolios.

BrainStation: Social Media Marketing Course Online

The Social Media Marketing Course Online provides an exhaustive training experience focused on utilizing social media platforms to develop effective marketing strategies. Whether targeting companies or individuals interested in amplifying their brand, the course specifically aims to guide students in crafting content that inspires purchases while considering the unique attributes of different social media channels. The curriculum covers various critical topics, from evaluating and selecting the best-fitting social media platforms for a brand to formulating a consistent content strategy. Students also learn how to utilize paid social media advertising to achieve specific objectives, from enhancing brand visibility to nurturing an engaged online community around a particular product or service.

Upon completing the course, students will possess a robust understanding of how to cultivate meaningful customer relationships through well-planned social media strategies. They will have the know-how to communicate a brand's messaging effectively, engage audiences, and positively influence consumer behavior. An additional component of the course involves training students to use analytics tools for evaluating the success of their marketing campaigns, thereby empowering them to make informed, data-driven decisions aligned with their marketing goals. Although a basic familiarity with computer usage is recommended to benefit from this course fully, there are no prerequisites in marketing or social media, making it accessible to individuals with varied levels of expertise interested in exploiting social media for marketing purposes.

Kellogg School of Management: Digital Marketing Strategies

Northwestern University's Kellogg School of Management offers a live online course on Digital Marketing Strategies with a specialized focus on Data Automation, Analytics, and AI. The primary objective of this course is to prepare future digital marketers to leverage cutting-edge technologies for creating impactful online campaigns. Students are taught the significance of data tracking and analysis in any digital initiative, along with the tools that can simplify these multifaceted tasks. The teaching staff comprises experienced faculty who bring valuable real-world business and marketing insights into the educational experience. Upon completing the course, students receive a widely-recognized certificate acknowledging their thorough training in the subject matter.

The course is designed to empower digital marketers to make effective use of data in shaping their marketing strategies. It addresses how data analytics can enhance the scope and precision of digital marketing activities, enabling a more targeted and efficient approach to reaching audiences. Hands-on training forms a core part of the curriculum, wherein students gain practical experience using various data analytics tools that assist in collecting, organizing, and interpreting consumer data. Additionally, the course delves into next-generation technologies like data automation software and artificial intelligence, as well as large language models. Students learn how these advanced tools can improve marketing outputs, such as emails, by automating repetitive tasks, allowing them more time to concentrate on complex and creative initiatives.

General Assembly: Digital Marketing Bootcamp

General Assembly'sDigital Marketing Bootcamp is designed as an intensive training platform for individuals who are relatively new to social media marketing but are keen to master effective brand-building strategies. The program offers a hands-on learning experience that takes participants through the complexities of using multiple social media platforms for both establishing and maintaining a robust online brand presence. The curriculum covers a wide range of crucial topics, extending from the formulation of effective social media content to the development of an overarching strategy. Additionally, the program provides meticulous instruction on techniques for paid social advertising, guiding students on optimizing ROI through ads that connect effectively with their intended audience.

The bootcamp not only lays the foundation for content creation and advertising but also places a strong emphasis on the vital skills required for analyzing and measuring the performance of social media campaigns. This involves instruction on setting impactful KPIs, utilizing analytics tools such as Facebook Insights and Ad Manager, and modifying strategies based on the assessment of performance data. This comprehensive approach ensures that students are well-prepared to target their audiences accurately, leading to improved engagement and conversion rates. Upon completing the program, participants will have gained a holistic understanding of how to plan, monitor, and adjust social media marketing campaigns to align with specific brand objectives, making this bootcamp an optimal starting point for those eager to thrive in the dynamic world of social media marketing.

El Camino College: Digital Marketing Program

El Camino College's comprehensive Digital Marketing Program offers a blend of theory and practical experience to prepare students for entry-level positions in the fast-growing digital marketing. The curriculum is project-based and covers a wide range of essential topics such as branding, market research, digital advertising, competitor analysis, and both organic and paid media strategies. Students will also become proficient in using advertising platforms like Facebook, Google, Instagram, Twitter, and LinkedIn. The program emphasizes analytical skills by teaching Google Analytics, SEO, advertising strategy, customer personas, and website analytics. The course culminates in a Capstone project, allowing students to showcase their acquired skills and knowledge. Overall, the program is designed to equip students with a comprehensive skill set to excel in roles such as marketing coordinator, social media advertising coordinator, branding coordinator, and junior UX designer.

HeadTrix, Inc.: Social Media Marketing Training Level 1

This comprehensive Social Media Marketing Training Level 1 course is designed to equip participants with the skills to leverage platforms like Facebook, Twitter, LinkedIn, and YouTube to drive traffic and amplify consumer conversations. The curriculum covers a wide range of topics, from understanding the basics of social media and crafting a strategy to advanced techniques for platform-specific engagement. Students will learn to create and optimize their web presence, including website content and mailing lists, and understand the role of blogs and content creation. The course discusses employing Facebook, Twitter, and YouTube as essential business tools, providing practical tips on engagement, advertising, and tracking campaigns. Suitable for individuals across various professions and industries, this course aims to offer a well-rounded view on how to use social media to benefit your brand or business.

NextGen Bootcamp: Social Media Marketing Summer Program

TheSocial Media Marketing Summer Program by NextGen Bootcamp offers high school students between grades 10 and 12 an introduction to digital and social media marketing. The course provides hands-on training on how to design and execute social media campaigns across major platforms like Instagram, Facebook, TikTok, and Twitter. Students will explore platform-specific tools and features for advertisers, gaining practical experience through real-time feedback from professional instructors. The curriculum includes exercises that teach students to build a brand identity, engage with an online community, and design visual and video content that resonates with their target audience. The program is an ideal choice for students interested in careers in marketing or public relations, as well as those looking to start their own brand or ecommerce venture.

This course focuses on leveraging the power of streaming as part of your social media strategy. Students will learn to utilize major streaming platforms like Twitch, YouTube, and TikTok, using OBS, a free application, to create engaging and interactive experiences for their audience. The course covers the basics of setting up OBS for streaming and provides specific guidance for streaming on each mentioned platform. By exploring the benefits of each platform, students gain a comprehensive understanding of how to use streaming best to engage with a wider audience. This course is designed to equip individuals with the know-how to elevate their social media content through streaming, offering them tools to create more dynamic and interactive online experiences.

Sonic Training: Social Media Fundamentals

The Social Media Fundamentals course is designed to offer a structured approach to developing a robust social media strategy for you or your organization. Rather than jumping directly into using specific tools like Facebook or Twitter, this course emphasizes the importance of a well-planned roadmap. The hands-on class equips you with worksheets and actionable insights, allowing you to draft a comprehensive social media plan by the end of the course.

Course objectives focus on key areas such as identifying your target audience and setting goals, understanding the need for listening to online conversations, and becoming familiar with the variety of social media tools available. You will also learn how to manage time effectively while generating content ideas, and the course will guide you through the steps to promote and measure the effectiveness of your social media efforts.

Specific topics are divided into six major lessons that cover planning, listening and responding, building your social media toolbox, content creation and time management, promotion, and measurement. From the basics of marketing to the nuances of social media etiquette and measurement benchmarks, this course aims to provide a holistic view of effective social media strategy. By the course's conclusion, you will be well-prepared to implement your new social media roadmap, with action items for continuous improvement.

Ledet Training: Social Media Marketing with Facebook and Twitter Training Course

The Social Media Marketing with Facebook and Twitter Training Course by Ledet Training aims to provide a comprehensive understanding of leveraging these platforms to promote a brand, increase sales, and engage customers. This course goes beyond the basics, diving into creating a polished online presence, from constructing SEO-friendly Twitter bios to managing Facebook Timelines. You'll learn not just the fundamentals but also nuanced strategies like developing a marketing funnel and customizing Facebook pages with iFrames.

The course sets its prerequisites as basic familiarity with social media websites, ensuring students can fully engage with the course content. Topics covered include separating business and personal accounts, creating branded Twitter page backgrounds, and optimizing tweets for virality. On the Facebook side, you'll explore leveraging the latest features for pages and creating targeted social ads.

Analytical tools for measuring the impact of your social media marketing efforts on both Twitter and Facebook are also covered. Plus, the course introduces social media management programs that can help reduce your workload. By the end of the course, you should be equipped with actionable insights and strategies to promote your brand on Facebook and Twitter effectively.